







Rebranding 101: Bastino’s Bagnet is a Manila-based start-up food merchandise business that caters authentic Ilocano dishes. They showcase different Bagnet dishes as their main menu. The challenge is to make the logo more simple but playful and establish an all-day hangout “Pinoy-kainan” brand that serve the Filipino people. We complemented Bastino’s brand identity with the current fast-food chain’s logo design trends and introduced typography with playful balloon aesthetics. Then we created a more vibrant menu design collateral and construct a more inviting and “Pinoy-kainan” store design. ________________________________________ Feel the vibes. Design your vision. Love your passion.