Paray
PARAY is a proposed rice supply shop that will be based in Basco, Batanes that aims to offers a variety of well-milled organic rice products as well as grains and feeds in the future. Its main objective is to supply affordable and quality rice products mainly for the locals of Batanes. The challenge is to create a logo that describes the totality of the business and the product which is rice. And to showcase an iconic brand that will become part of essential stores in Batanes. We studied the business and focused on giving emphasis on the product. Then we researched a local catchy name that will describe it. Next, we strategize and establish different elements to resonates with the brand. Then, we introduced monochromatic colors that depict the product itself.
