Tomas Bistro
TOMAS BISTRO is an all-day restaurant that is based in San Pedro, Laguna. Founded in 2018 by James Besalo, a fulltime chef and food photographer. The brand name was originated by James and was taken from his second name and added Bistro to it which means a small resto that offers quality food and beverages. As of now, they transitioning from a bar to a fulltime restaurant that offers flavored wings, pasta, flatbread pizza, and mostly comfort foods. The challenge is to reflect the chef-led restaurant and transform the logo into a more appealing, inviting, and playful bistro brand that will catch the attention of the Filipino people. We studied and researched the product and the existing business. Then, we tried to explore strategies on how to integrate major elements of an all-day restaurant and a chef. And we introduced a more inviting font and color scheme that will attract more people to go in.
